Tailor-Made Christmas Installations
We transform hotels, boutiques, businesses, and events into magical settings.
At Christmas, every detail counts.
For over ten years,
Christmas talks about us
There is a time of year when the light becomes warmer,
Details matter more than ever and the atmosphere becomes the protagonist, at that moment we enter the scene.
I'm Sabrina, founder and creative director of SDG Studio Luxury Event Design , and I welcome you to our space dedicated to Christmas.
For over ten years, we've been helping hotels, brands, showrooms, and private clients create custom Christmas displays throughout Italy, designed to enchant, excite, and leave a lasting impression. From large, dramatic trees to intimate corners, we create elegant, visually striking decorations that transform any space into a unique experience.
Attention to detail as a value
Each installation is a visual narrative: a small, enchanted world brought to life by a specialized team and the use of the highest-quality materials: warm micro-lights, handcrafted elements, glass decorations, velvets, foliage, and meticulously crafted details.
We believe in a Christmas that speaks of identity and style. That's why each project is unique, designed to enhance the architecture and mood of the space, and surprise those who experience it. Every detail is designed to leave a lasting impression, transforming the space into an experience to be cherished and remembered.
Lookbook
Christmas 2025
With our lookbooks, we'll guide you in choosing the style that best suits your brand or space. Exclusive installations, designed to enhance architecture, atmosphere, and details that make the difference.
With our lookbooks, we'll guide you in choosing the style that best suits your brand or space. Exclusive installations, designed to enhance architecture, atmosphere, and details that make the difference.
Who are our Christmas displays designed for?
Our style combines elegance, scenography, and attention to detail, creating atmospheres that excite and, at the same time, enhance the identity of those who live there.
Hotels and accommodation facilities
We transform lobbies, facades, and common areas into immersive environments, designed to welcome and amaze guests during the Christmas season.
Brand, showroom e retail
We design displays consistent with your brand image, strengthening your visual presence in boutiques, shop windows, and exhibition spaces.
Companies and offices
We create decorations for headquarters, reception areas, and common areas, creating welcoming atmospheres for customers and employees.
Event agencies and locations
We support industry professionals as a technical and creative partner in the scenographic design of exclusive events.
Private customers
We bring the magic of Christmas to private homes, with elegant, custom-made displays that blend seamlessly with the character of the space.
HOW WE WORK
PHASE 1: CONSULTATION
You will be contacted by one of our Event Designers to gather all the information about your event or the spaces you would like us to style.
PHASE 4: FINALISATION
Following an initial review, the proposal and final Christmas design are refined, and the installation and dismantling dates are agreed.
PHASE 2: SITE INSPECTION
The project always begins with a site inspection, allowing us to identify potential issues and assess the opportunities offered by the space.
PHASE 5: INSTALLATION
On the scheduled date and according to the agreed timeframe, the entire Christmas display is installed.
PHASE 3: PROPOSAL
The quotation is always accompanied by a detailed design proposal and, when timing allows, by a photographic simulation.
PHASE 6: DISMANTLING
The entire Christmas display is dismantled within the agreed timeframe, and the spaces are restored to their original condition.
"Sabrina, the set-up at our hotel is really, really beautiful, the corridors are crazy!"
- Giulia Hotel The Corner
“Hi Sabrina, the event has now ended with a lot of satisfaction from all the participants and your floral arrangement has helped to make everything really special! Thank you!!
- New Caledonia Tourism
